Privacy Policy

Last updated: 28 September 2026

How Sileo Vehicle Sales collects, uses, shares and protects personal information

This Privacy Policy explains how Sileo Vehicle Sales (Pty) Ltd ("Sileo Vehicle Sales", "we", "us" or "our") processes personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African law.

It applies when you use our website, contact us, enquire about a vehicle or service, submit an application, interact with our Facebook or Instagram pages, send us a message through Meta platforms, WhatsApp or another communication channel, or otherwise deal with us.

Sileo Vehicle Sales markets sales and rent-to-buy opportunities and acts as a reseller and intermediary for vehicles supplied by Sileo Vehicle Rentals and iRental. We may earn a commission when a transaction is concluded.

1. Who is responsible for your information

Sileo Vehicle Sales (Pty) Ltd is the responsible party for the personal information described in this Policy. Our contact details appear in section 14 below.

2. Personal information we may collect

  • Identity and contact information, such as your name, identity or registration details, telephone number, email address and physical address.
  • Information about your vehicle interests and needs, including enquiries, preferences, selected vehicles, trade-in details and communications with us.
  • Application, affordability and transaction information needed to create an application and assess or facilitate a preliminary pre-approval, including employment, income, banking, credit, verification and supporting-document information.
  • Social-media and messaging information, including your Facebook or Instagram name, username or platform identifier, profile information made available to us, direct-message content, comments, attachments, timestamps and conversation history.
  • Technical information, such as your IP address, browser and device information, pages requested, security events and server logs.
  • Any other information you choose to provide or that we are legally required or permitted to collect.

3. How we collect personal information

  • Directly from you, including through forms, email, telephone, WhatsApp, Facebook, Instagram and in-person interactions.
  • From Meta and other communication platforms when you interact with our accounts or authorise information to be shared with us.
  • From Sileo Vehicle Rentals, iRental, dealers, finance providers, credit bureaus, identity and fraud-prevention services, public records and other parties involved in a transaction or application, where permitted by law.
  • Automatically through our website and systems, including technical and security logs and essential technologies needed to operate the service.

4. Why we process personal information

  • To respond to enquiries, manage conversations and follow up on vehicle or service leads.
  • To advertise and facilitate sales and rent-to-buy opportunities for vehicles supplied by Sileo Vehicle Rentals and iRental, and to manage referrals, transactions and customer support.
  • To create an application, assess or facilitate a preliminary pre-approval, and perform identity, affordability, credit, compliance, security and fraud-prevention checks where applicable and lawful.
  • To operate, secure, troubleshoot and improve our website, communications, workflows and services.
  • To send service communications and, where permitted, direct marketing. You may opt out of marketing at any time.
  • To comply with legal, regulatory, accounting and record-keeping duties and to establish, exercise or defend legal claims.

We process personal information only where POPIA or another applicable law permits it, including where processing is necessary to take steps at your request, perform an agreement, comply with law, protect a legitimate interest, pursue our legitimate interests, or where you have consented.

5. Facebook, Instagram, WhatsApp and Meta data

We may use authorised business tools and integrations to receive, organise, display and respond to messages, comments and leads sent to our Facebook, Instagram, Messenger and WhatsApp business accounts. This may include processing message content and related identifiers so that our team can answer you, keep a conversation history, assign follow-ups and manage the enquiry.

Where we run Meta Lead Ads, we may receive the information you submit through the lead form, such as your name, contact details, vehicle interest and answers you choose to provide. We use that information to respond to your enquiry, arrange a follow-up and provide the requested vehicle or rent-to-buy information.

We may use Meta advertising and reporting tools to measure the performance and effectiveness of our advertising, including campaign, conversion and engagement information. We use this information to improve our advertising and services and do not sell personal information obtained through Meta platforms.

Our current process keeps the message and lead conversation record within Meta Business Suite rather than copying it into a separate customer relationship management system. If you decide to proceed, information needed for an application may be captured separately for the application and preliminary pre-approval process.

We use information obtained from Meta platforms only for the purposes described in this Policy, subject to the permissions you grant and Meta's applicable platform terms. Meta is a separate responsible party for its own platforms and processing. Meta's own privacy terms also apply when you use Facebook, Instagram, Messenger or WhatsApp.

6. When we share personal information

We may share personal information only as reasonably necessary with:

  • Our authorised employees, contractors and group or business partners who need it to perform their duties.
  • Hosting, cloud, communications, customer-management, workflow-automation, IT support, security and professional service providers acting under appropriate obligations.
  • Meta and other communication platforms where this is necessary to operate the channel you chose.
  • Sileo Vehicle Rentals, iRental and the relevant vehicle, rent-to-buy, finance, credit, verification or fraud-prevention providers involved in the opportunity or application you request.
  • Regulators, law-enforcement bodies, courts and other persons where disclosure is required or permitted by law, or needed to protect rights, safety or property.
  • A purchaser, successor or adviser in connection with a genuine business restructuring or transaction, subject to appropriate safeguards.

We require service providers to process personal information only for authorised purposes and to apply appropriate security and confidentiality safeguards.

7. Processing outside South Africa

Some technology and service providers, including Meta and Google, may process or store personal information outside South Africa. Where personal information is transferred to another country, we will take reasonable steps to ensure that the transfer complies with section 72 of POPIA, including by relying on adequate protection, appropriate contractual safeguards, consent where valid, or another lawful ground.

8. Cookies and technical information

Our website uses or is intended to use cookies and similar technologies for core functions, security, analytics and advertising. These technologies may collect online identifiers, cookie identifiers, IP address, device and browser information, referring pages, pages viewed and interactions with the website.

  • Google Tag Manager helps us deploy and manage website tags.
  • Google Analytics helps us understand website usage and performance.
  • Meta Pixel helps us measure advertising effectiveness, understand conversions and build or reach advertising audiences on Meta platforms.

We will provide a cookie preference mechanism where required so that you can reject or withdraw permission for non-essential cookies. You can also control cookies through your browser settings. Blocking essential cookies may affect website functions. Google and Meta process information under their own privacy terms as well as any terms governing services they provide to us.

9. Information security

We use reasonable technical and organisational safeguards to protect personal information against loss, unauthorised access, interference, alteration, disclosure or destruction. Access is limited to people and providers who need the information for an authorised purpose. No internet-based service is completely secure, but we review safeguards in light of the nature of the information and reasonably foreseeable risks.

10. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide the requested service, meet contractual and legal record-keeping duties, resolve disputes, prevent fraud, enforce agreements or protect legitimate interests. When information is no longer required, we will delete, destroy or de-identify it as required by law.

11. Direct marketing

We may send marketing only where permitted by law. You may opt out at any time by using the unsubscribe method in the message or by contacting us. Opting out of marketing does not prevent us from sending necessary service, transaction or legal communications.

12. Your rights

Subject to POPIA and other applicable law, you may ask whether we hold personal information about you, request access or correction, object to certain processing, withdraw consent where processing relies on consent, or request deletion or de-identification. These rights may be limited where law requires or permits us to retain or process information.

Instructions for making a request, including a request concerning information received through Facebook or Instagram, are provided at https://sileosales.co.za/data-requests-deletion.

13. Children

Our services are not intended for persons under 18 acting without a competent person. We do not knowingly seek to collect children's personal information except where permitted by law and with the required authorisation.

14. Contact us or lodge a complaint

Please contact us first if you have a privacy question or complaint. You also have the right to complain to the Information Regulator.

Sileo Vehicle Sales (Pty) Ltd
Registration number: 2016/389562/07
Address: Stand 16, Zambesi Motor City, Montana Park, Pretoria, 0186
Information Officer: Ockert Andries Strydom (Owner)
Email: ockie@sileo.co.za
Privacy contact: Riekard Strydom
Email: riekard@sileo.co.za
Telephone: 012 051 8600
Website: https://sileosales.co.za

Information Regulator (South Africa)
Complaints: POPIAComplaints@inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
Telephone: 010 023 5200
Website: https://inforegulator.org.za

15. Changes to this Policy

We may update this Policy when our services, systems or legal obligations change. The latest version and its last-updated date will be published at https://sileosales.co.za/privacy-policy.